With $68.23, no job, and a big ugly duffel bag, Francis George arrived on the West Coast one spring day. When he left later that summer, he had a Clio Finalist, two Adweek “Best of Portfolio” TV spots, and a spot featured on “ABC's Funniest TV Commercials.”
For the next 8 years, he worked on advertising's creative side, with some of the best agencies in the country. (He was even invited to lecture Duke’s MBA students about the experience).
And then a funny thing happened. Francis started to care more about his clients' bottom line than the awards. His added concern: the other half of his brain was doing nothing all day but sitting on the couch and watching "Springer" reruns. So his fascination then turned to the other side: marketing and branding.
Since 2003, he has consulted as the Director of Marketing for Albanese + Lutzke, a firm that designs golf course worldwide. In 2006, he worked in the Marketing Communications department of a company with arguably the smartest branding in the world - Apple Computer.
Currently, Francis is spending his free time helping local non-profits with their branding and identity.