>> I co-authored a branding workbook once. It was a 45-page guide we used to help our clients discover their brand identity. It was fun - cut out a picture of your favorite movie star and glue it in box 17B, put your brand’s weaknesses in box 25D, and in the end, subtract box 34C from box 31F, and “Voila!” That’s your brand identity. Thing is, I wrote it in 2001, long before branding was cool. (I’ve included a little sample below:)

Branding Workbook,
written by Francis George

>> Lately, I’ve done some re-branding and re-naming work for non-profits in New York City and San Francisco. Case studies are on the way...