LexisNexis Litigation Infographic
December 28, 2017
Salesdoctor website
January 23, 2018
Reason #1 why Francis George is your best candidate: He understands the web.
Reason #2 why Francis George is your best candidate: He can explain complex concepts.
For example, the Studycase System is a comprehensive system, but it’s also very complex, especially with the optional integration interfaces. You need someone who can make this simple, so it’s an easy sale.
Francis George had a similar challenge when he worked at LexisNexis.
For example, they had 7 different software offerings covering 4 stages of litigation. Many functionalities overlapped, and law firms with one product were often unaware the others existed, resulting in software purchases from multiple vendors. We had to communicate that LexisNexis covered the entire process. Here’s the easy-to-understand 3D infographic that sent sales up 75% that quarter. He was the writer and creative director.
Reason #3 why Francis George is your best candidate:
He understands branding.
For example, Core Sound Imaging has lots of competitors. Here’s a partial list:
Why should anyone choose Core Sound Imaging over another company? Are they the cheapest? Best customer support? The most premium? These positioning and branding questions are crucial. Francis George understands branding. For example, here’s how his work helped a local institution:
In both perception and performance, UNCG would be considered a second tier school by most outsiders. Our research revealed the actual campus environment enables every student to achieve even beyond their own expectations - which is what sets them apart from other schools like ASU and UNC-W. Our job was to tell that story, hence our position, which Francis wrote, called: "Do something bigger altogether."
Reason #4 why Francis George is your best candidate:
He is not just a manager.
He is a creator.
A writer.
A designer.
A web developer.
Someone who can jump into any marketing role and do it well.
His salary requirement is $165,000.
He understands this position is in Raleigh, NC.
Looking forward to the next assessment, where hopefully he won’t have to refer to himself in the 3rd person anymore.
– Francis George
Durham, NC
919 886 2376
