What do you think of what you hear Fayetteville, NC? We took a local NC community that was almost ashamed of their ties to America’s military, and made them proud of their heritage, re-branding them them as “America’s Most Patriotic City.” Did it work? Now, as you drive into town — from any direction — welcome signs proclaim the World’s First Sanctuary for Soldiers. The community has embraced the brand and is living it. Results? Over the course of a decade, we doubled their hotel occupancy rates and tax base.
Here are a few print ads from the long-running campaign.