What do you think of what you hear Fayetteville, NC? We took a local NC community that was almost ashamed of their ties to America’s military, and made them proud of their heritage, re-branding them them as “America’s Most Patriotic City.” Did it work? Now, as you drive into town, welcome signs proclaim the World’s First Sanctuary for Soldiers. The community has embraced the brand and is living it. Results? Over the course of a decade, we doubled their hotel occupancy rates and tax base. Here are a few print ads from the long-running campaign.