How do you convince attorneys to buy more software? Ask any attorney what they need, and most of them will say "I need another set of hands around here." We branded PCLaw, a software program from LexisNexis, as a person, who loves doing mundane admin work, and is desperately trying to get a job at a law firm. I was the writer and creative director.
Other portfolio items
LexisNexis Hotel Keycard
The assignment? Design a room key that would get all participants at a Spring convention to find a LexisNexis representative. Let's just say the reps were […]