Neo IP is an intellectual property firm that helps companies create valuable patent assets. Their clients’ businesses were valued at tens of millions to over $200M, and most of that value attributed to the patent portfolios. The firm needed a proper brand identity to reflect the value of their work — creating high value assets for clients and communicating that value to investors required a brand that exuded wealth and feels like money. All brand materials have a rarefied air — that feeling of walking inside a 150-year old bank building. We created their visual identity including logo, business cards, direct mail and website.