Neo IP is an intellectual property firm that helps companies create valuable patent assets. Their clients’s businesses were valued at tens of millions to over $200M, and most of that value attributed to the patent portfolios. The firm needed a proper brand identity to reflect the value of their work - creating high value assets for clients and communicating that value to investors required a brand that exuded wealth and feels like money. All brand materials have a rarefied air; that feeling of walking inside a 150-year old bank building. We created their visual identity including logo, business cards, direct mail and website.
Other portfolio items
LexisNexis Hotel Keycard
The assignment? Design a room key that would get all participants at a Spring convention to find a LexisNexis representative. Let?s just say the reps were […]