>> All advertising is an interruption - make it worth their while. Smile at the person who rings your groceries. Know when to whisper. And know when to shout. Sometimes, humor isn’t the answer. Join a co-ed softball league. Or start one. When your ad is finished, ask yourself, “Would I be proud to show this to my neighbor?” Getting an ad stand up and say, “Me! Me! Look at Me!” is one thing. Inspiring people to act is another. Exercise. If your commercial ran during the Superbowl, would they drop their nachos and be mesmerized by it? Or would they keep eating their nachos? Find a lonely septuagenarian, and become their friend. The joy you’ll bring each other is profound. Do what you feel is right. If not everyone approves, so what? Tell your parents you love them every time you talk. If you’re not having fun, find a way, or find something else to do. Life is too short.