Francis George

173 Bleecker St., #2, NY NY 10012
(212) 260 3898, email:

Work Objective:
Lead teams to concept and execute brilliant ideas utilizing my strategic and creative background.

Professional Experience:
Taproot Foundation, San Francisco, CA., and New York, NY.
Brand Strategist, June 2006-present.
- Leader of re-branding team that included an account director and two marketing managers for Contra Costa Ombudsman, a senior citizens’ advocacy near San Francisco.
- New brand positioning and messaging strategy resulted in donations rising 25% from the previous year, and a 230% increase in volunteer retention.
- Currently, Brand Strategist responsible for creating a new verbal / visual identity for HAI, Inc., a non-profit in NY.

Albanese + Lutzke, Plymouth, MI. (A firm that designs golf courses worldwide)
Director of marketing consultant, December 2003-present.
- Work with Principals to create a unified brand and visual image.
- Analyze B2B market trends, consulted company on innovative ways to target new markets.
- Supervise photography, design, and writing for company’s print, collateral, and website.

Apple Inc. Cupertino, CA.
Marketing Communications Producer, June -September 2006.
- Worked with original Apple Retail team to build fixtures and design layout for new “store-in-stores” in Japan.
- Collaborated with CompUSA Regional Directors to improve Apple channel marketing and customer experience.
- Analyzed recurring direct marketing campaigns and worked with Interactive team to improve response metrics.
- Interfaced with various legal, creative and strategic teams to enforce brand visual and verbal guidelines.

The Republik Advertising, Durham, NC.
Founder/Creative Director, 2001-2003.
- Co-wrote interactive “Branding Workbook” which guided our clients through naming and branding process.
- Managed creative teams, supervised copywriting, art direction, photography, and design.
- Directed agency’s new business team, coordinated all new business pitches.

TBWA\Chiat\Day/BBDO/DMBB, etc.
Freelance copywriter, nationwide, 1999-2001.
- Consulted with ad agencies and clients nationwide on creative concepts and web development.
- Clients included AT&T, Coca-Cola, and Hyatt Hotels.

Kirshenbaum Bond & Partners, New York, NY.
Senior copywriter, 1998-1999.
- Wrote radio and TV commercials for ad agency’s flagship clients.
- Clients included Rockport, Target, and Liberty Mutual.

West & Vaughan, Durham, NC.
Copywriter, 1995-1998.
- Won dozens of creative awards, helping unknown regional agency win their first national accounts.
- Clients included Caterpillar, Central Carolina Bank, Palazzetti furniture, and Snap Products.

Education:
B.A. Journalism, University of North Carolina at Chapel Hill, 1988-1992.
Post Graduate Certificate, Portfolio Center, Atlanta, GA. Copywriting major, 1993-1995.

Community/Professional involvement:
Guest Lecturer, Duke University Fuqua School of Business, Durham, NC., 2003.
- Reviewed and analyzed marketing roles with Duke MBA students.

Guest Marketing Consultant, The University of North Carolina at Chapel Hill, 2001-2003.
- Graded and critiqued upper-class advertising majors on their semester-long group marketing projects.

Guest Lecturer, Creative Circus, Atlanta, GA., 2003.
- Held portfolio workshops with aspiring writers, designers, art directors, and photographers.