>> This spot was filmed in Los Angeles by Propaganda Films. At the time, they were the most sought-after production company in existence. They were doing Superbowl commercials left and right. Joe Pytka was filming Mercedes-Benz spots with them. We knew Propaganda was completely out of our league, but we sent them our script anyway. And wouldn’t you know, they absolutely loved it. They begged us - an unknown agency in the South - to film it. Just goes to show you it never hurts to ask.