UNC Greensboro re-branding and Style Guide
In both perception and performance, UNCG would be considered a second tier school by most outsiders. In direct contrast, our research revealed the actual campus environment enables every student to achieve even beyond their own expectations. Our job was to convince a very skeptical audience of prospective students, their parents and guidance counselors that UNCG champions the individual. Hence our position, which I wrote, called: “Do something bigger altogether.”
