UNC Greensboro re-branding and Style Guide

In both perception and performance, UNCG would be considered a second tier school by most outsiders. In direct contrast, our research revealed the actual campus environment enables every student to achieve even beyond their own expectations. Our job was to convince a very skeptical audience of prospective students, their parents and guidance counselors that UNCG champions the individual. Hence our position, which I wrote, called: “Do something bigger altogether.”

Additional photos

Other portfolio items

LexisNexis Hotel Keycard

The assignment – design a room key that would get all participants at a Spring 2015 convention to find a LexisNexis representative. Let’s just say the […]

Fayetteville NC tourism headlines

What do you think of what you hear Fayetteville, NC? We took a local NC community that was almost ashamed of their ties to America’s military, […]

LexisNexis HTML Emails

Here’s several HTML emails I worked on with the team. I was writer, and selected all the photos. Additional photos Other portfolio items

Bald Head Island Relaxation CD

Bald Head Island is a place like few others. Tucked off the coast of NC, it's accessible only by ferry, and no cars are allowed. So, […]

LexisNexis NDIA Convention Banner Stand

The National Defender Investigator Association (NDIA) is comprised of attorneys who work pro bono to get innocent people out of prison. They are a passionate group, […]

Video Campaign – Lakewood YMCA relaunch

We wanted the re-opening of the Durham Lakewood YMCA, to have an emotional impact on the community. So we went door-to-door (so to speak) and found […]