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Neo IP company branding
December 28, 2017
LexisNexis PC Law software direct mail
January 23, 2018
Published by Senior Copywriter on December 29, 2017
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Attorneys are one of the hardest groups to sell software to, because they generally have their own setup that they're used to. We wanted to shake that notion, to let them know that they are one mistake away from imminent doom. I was the writer and creative director.

Here's that concept applied to an elevator bank in Chicago, where our client had a large presence at a conference.

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I wrote the book on branding - long before it was cool. It's a 45-page workbook which we used to help our clients discover their brand […]

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In both perception and performance, UNCG would be considered a second tier school by most outsiders. In direct contrast, our research revealed the actual campus environment […]

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Design + Writing: Before & after

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Fayetteville NC tourism

What do you think of what you hear Fayetteville, NC? We took a local NC community that was almost ashamed of their ties to America’s military, […]

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LexisNexis HTML Emails

Here's several HTML emails I worked on with the team. I was writer, and selected all the photos. Additional photos Other portfolio items LexisNexis NDIA Convention […]

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Senior Copywriter
Senior Copywriter

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December 28, 2017

UNC Greensboro re-branding and Style Guide


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Recent Work

  • Brand Workbook
    July 24, 2023
  • UNC Greensboro re-branding and Style Guide
    December 28, 2017
  • Design + Writing: Before & after
    March 10, 2023
  • Learning Management System Thumbnails
    March 10, 2023
  • Fayetteville NC tourism
    December 28, 2017
“Don't do something just for the money. Money is a side effect of persistence. You persist in things you are interested in. Explore your interests. Then persist. They enjoy all of the side effects.“
- James Altucher