Attorneys are one of the hardest groups to sell software to, because they generally have their own setup that they're used to. We wanted to shake that notion, to let them know that they are one mistake away from imminent doom. I was the writer and creative director.
Here's that concept applied to an elevator bank in Chicago, where our client had a large presence at a conference.
Other portfolio items
LexisNexis Hotel Keycard
The assignment? Design a room key that would get all participants at a Spring convention to find a LexisNexis representative. Let's just say the reps were […]