Sonamba makes advanced medical alert devices with two way communication, calendar alerts, prescription reminders, etc. To convince people to purchase these for their parents, we took the more emotional approach, that is, Seniors have a lot of fun, interesting things to say, and Sonamba helps them to express themselves.
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Brand Workbook
I wrote the book on branding - long before it was cool. It's a 45-page workbook which we used to help our clients discover their brand […]
In both perception and performance, UNCG would be considered a second tier school by most outsiders. In direct contrast, our research revealed the actual campus environment […]
Here's several HTML emails I worked on with the team. I was writer, and selected all the photos. Additional photos Other portfolio items LexisNexis NDIA Convention […]