Francis George’s

Francis George |
Durham, NC | (919) 886 2376 |

Senior-level Creative Director / Art Director / Copywriter with proven experience in driving revenue for multimedia organizations through digital marketing, strategy development and program excellence. A record of leading teams from concept development to execution of emotionally involving, and strategically sound marketing programs that brings results across print/web/video. Extensive advertising agency and client side experience, including Apple and LexisNexis.
– Creative Direction
– Copywriting
– Marketing Communications
– Art Direction
– Interactive Advertising
– Project and Portfolio Management
– B2B and B2C
– Adobe Creative Cloud

Patent Forecast, Durham, NC Director of Creative & Marketing, Apr 2017 – present
– Created verbal and visual brand identity for a B2B software company in Durham, NC, including design of company logo, all writing, design and coding of company website and collateral
– Managed a team of content producers, resulting in over 30 paid monthly subscribers
– Directed all inside sales and business development initiatives, resulting in 400% increase in leads

LexisNexis, Raleigh, NC Jan 2015-Jan 2016
Senior Copywriter, Litigation
Head copywriter for interactive and digital content, social media, and corporate communications for Global 2000 company that makes technology tools used by law firms.
– Saved dept. over $14,000 in budget by supervising design and direction of creative for all print and interactive content due to staff shortage.
– Sustained a 5-8% increase in digital content click-through rate due to revamped creative.
– Collaborated with product marketing team to create brand guidelines for 7 products.

The Republik Advertising, Durham, NC Jun 2009 – Jul 2014 Creative Director / Senior Writer
– Orchestrated all creative output of agency, transforming strategic direction into creative positioning and brand strategy while growing clients’ business and winning over 55 local and regional awards
– Managed internal team of 2 art directors and 2 designers; qualified and supervised all outside photographers, printers, illustrators, video & web producers, actors, contractors, etc

Apple Inc., New York, NY, Cupertino and San Francisco, CA, Mar 2004 – Apr 2008
Mac Genius (Customer Service/Training) + Marketing Communications Producer
– Coached 63 new hires for opening the 5th Ave. flagship store in Manhattan
– Ranked in top 5% of all Apple Genii’s sales metrics
– Designed system that tests 24 iPods at a time, which Apple profiled for worldwide adoption
– Taught 3 classes in theater about Apple software and technology
– Teamed with 3 Apple Retail original founders to design layout and fixtures for European stores
– Collaborated with 12 CompUSA Regional Directors to improve Apple channel marketing – Analyzed 8 metrics across weekly direct marketing campaigns with Interactive team

Taproot Foundation, San Francisco, CA | New York, NY, Nov 2005 – Dec 2006
Brand Strategist
– Led re-branding team that included an account director and two marketing managers for Contra Costa Ombudsman, a senior citizens- advocacy near San Francisco.
– Developed new brand positioning and messaging strategy resulted in donations rising 25% from the previous year, and a 230% increase in volunteer retention.


Bachelor of Arts (B.A.) Journalism, University of North Carolina at Chapel Hill
Post Graduate Certificate, Copywriting. Portfolio Center, Atlanta, GA


Founder, Manager, Guitarist, Keyboardist, Voices Carry, 2011-2015, Durham, NC
– Play in rock and roll cover band, while managing all shows, contracts, merchandise
– Wrote and designed all social media and websites, while booking 2 shows every month.

Instructor for Dave Ramsey’s Financial Peace University, 2015, Durham, NC
– Led two classes focused on financial responsibility at local church.
– In one year, 25 attendees saved over $175,000 and paid off over $500,000 in debt.